Hugo Boss gallops into equestrian fashion with new ‘Boss Equestrian’ line

Hugo Boss, a prominent German clothing company known for selling clothing, accessories, footwear, and fragrances, is venturing into a new product category, equestrian fashion. They are set to introduce a new line called “Boss Equestrian” by September 15th.

Daniel Grieder, the CEO of the company, has explained that this expansion aligns with Boss’ 24/7 lifestyle approach which aims to extend the brand into areas that suit its premium image.

The Boss Equestrian collection is created, manufactured, and distributed by Bold Equestrian Ltd. It offers a range of lifestyle fashion items for both men and women. Additionally, there will be a selection of horse accessories available in the brand’s signature colors: black, white, and camel. The upcoming spring/summer 2024 collection also plans to introduce more colors.

To promote the launch, Boss Equestrian will feature Olympic athletes and “equestrian influencers” as brand ambassadors in their marketing campaign.

Recent Posts

TJX Companies removes fur, angora, mohair from its products

TJX Companies has decided to remove natural fur from its collections, including angora, which comes from rabbits, and mohair, which…

3 days ago

Bangladesh plans to boost jute production and sustainability

The government of Bangladesh has introduced a detailed and multi-level plan to increase jute production and improve its quality.

3 days ago

Eastman launches Naia Lyte for lightweight, high-performance fabrics

Eastman introduced Naia™ Lyte, a new cellulose acetate filament yarn, at the Intertextile Shanghai Apparel Fabrics Spring/Summer 2026 exhibition.

4 days ago

Ecco, Spinnova develop shoe using leather by-product fibers

Ecco, Spinnova have introduced the Ecco BIOM 720 shoe. This product is unique as it uses leather by-products that are…

4 days ago

Xefco deploys first waterless plasma dyeing system

Xefco has deployed its Ausora system, marking the first time a waterless plasma textile dyeing machine has been deployed at…

4 days ago

trinamiX to use NIR technology for supply chain transparency

trinamiX is helping manufacturers, recyclers, sorters, and brands improve material identification through its mobile near-infrared spectroscopy technology.

5 days ago