H&M presented collection made out of recycled shampoo bottles at AIFW

At the recent Amazon India Fashion Week, Dia Mirza walked the ramp for Swedish fashion retail giant, H&M with pretty princess like polyester gown made of 100 percent recycled shampoo bottles promoting sustainable fashion during the launch of the very special Conscious Exclusive collection at the preview co-hosted with the Fashion Design Council of India.

The H&M Conscious Exclusive collection is the brand’s effort towards making sustainable, good-quality fashion accessible to as many people as possible.

While the brand is already one of the world’s biggest users of recycled polyester and organic cotton, their new collection promises to garner more popularity for sustainable fashion.

The 100 percent recycled polyester gown Dia donned from the collection was simply outstanding. Dia said that she was huge champion of nature and this line of H&M reflects her personal ethos… it’s important to pay attention on how one can reuse and recycle for sustainable fashion.

Recent Posts

HandMadeStone, CleanKore to advance denim production

HandMadeStone and CleanKore have formed a partnership to promote sustainable practices throughout denim manufacturing, from fibre production to final finishing.

3 days ago

ICT Mumbai opens sustainable textile lab with Archroma

ICT, Mumbai, has opened its newly renovated sustainable textile laboratory, upgraded with support from Archroma India Pvt. Ltd. under its…

3 days ago

Kiabi joins Denim Deal to boost circular denim practices in France

Denim Deal, focused on standardizing circular methods in denim production, announced that French retailer Kiabi has joined the group.

3 days ago

UBC scientists create cleaner method to produce rayon fibers

A research team at the UBC has created a cleaner way to make rayon that could reduce chemical use and…

4 days ago

Oritain expands leather traceability for ethical sourcing

Oritain, a global expert in origin verification, has extended its scientific tracing methods to leather, a material often harder to…

4 days ago

Aunde, PreZero to build polyester recycling plant

Aunde has formed a partnership with PreZero to set up a plant that will recycle polyester-based textile waste into new,…

4 days ago