H&M launches first collection using regenerative cotton

Fashion brand H&M unveiled its first garments made from regenerative cotton. The six-piece H&M Studio mini summer capsule collection captures the holiday vibe and features two maxi dresses, two kaftans, and a bralette with a matching flared skirt.

“Each piece has been made using Regenerative Organic Certified cotton,” H&M stated in a press release. However, the brand did not reveal the percentage of certified organic cotton from regenerative sources in each garment.

In May 2022, the H&M Group joined the Regenerative Production Landscape Collaborative (RPL Collaborative), a public-private partnership involving 140,000 Indian smallholder farmers. The RPL Collaborative was co-founded by the Laudes Foundation, IDH The Sustainable Trade Initiative, and WWF India. It connects brands like H&M, Inditex, Ikea, and PepsiCo India with governments, farmers, and civil society to promote regenerative agriculture and sustainable sourcing.

“With this capsule, we wanted to create versatile holiday outfits that can transition from the beach to terrace drinks to dinner al fresco. Our design team prioritized versatility and durability, aiming to create timeless summer dresses in high-quality cotton that meets Regenerative Organic Certified standards,” comments Ann-Sofie Johansson, H&M’s head of design womenswear and creative advisor, in the press release.