GORE-TEX expands Outerwear On Demand rental program

W. L. Gore & Associates has announced a significant expansion of the GORE-TEX Brand’s Outerwear On Demand snowsports garment rental program. With the addition of 15 new rental locations, the program is now available through partnerships with Alterra Mountain Company, Powdr Corp, and Pacific Group Resorts, along with select local retail stores. This growth enhances consumer access to the premium rental program while continuing to develop existing partner networks.

The Outerwear On Demand rental program is designed to offer skiers and snowboarders a convenient and affordable way to rent high-performance GORE-TEX jackets and pants. Since its launch in the winter 2020/2021 season, the program has proven its value to both customers and partners, showing consistent growth in participating resorts.

“Our goal is to make the mountain experience as enjoyable as possible,” said Chris Brennan, the Outerwear On Demand Program Lead. “Renting premium technical outerwear allows visitors to be comfortable and focus on having fun. As we expand our rental locations, more people across North America can experience the benefits of GORE-TEX’s high-quality products.”

The rental garments, featuring top GORE-TEX technology, offer reliable protection from snow, wind, and wet weather while maintaining breathability for comfort in various conditions. Each rental item undergoes professional cleaning and inspection to ensure quality and hygiene, giving renters confidence in their gear.