India has wonderful treasures that go hundreds of years back, but artisans do not receive their true value, which makes them economically weak. GoCoop, an online platform for handicrafts, has entered into a Memorandum of Understanding (MoU) with the Indian government to support local craftsmen of particular tribes and regions. GoCoop by making their products available online will be reducing the producer-consumer gap.
GoCoop.com includes a directory service, a trade inquiry listing, and e-commerce services with branded e-stores as well as a generic marketplace. The portal allows the customer to browse to handmade textiles from four states in India, namely Karnataka, Andhra Pradesh, Telangana and Odisha.
With the latest MoU being signed with National Scheduled Castes Finance & Development Corporation (NSFDC), NBCFDC, NSKFDC under Ministry of Social Justice Empowerment, Government of India, GoCoop will now move into six other states, and will also look to expand its customer base into the Asia-Pacific region with its large Indian diaspora.
GoCoop, established in 2012 to create an online marketplace for handwoven and handcrafted products, has nearly doubled its sales every quarter, and stands at around a quarter million page views a month right now. Their customer base currently includes UK, United States, Canada, Australia, Europe and Singapore, besides India.
Siva Devireddy, the founder and MD of GoCoop.com said that they are aiming to be the Amazon or Flipkart for handloom and handicrafts. There is a large need for marketing intervention for rural producers. An individual weaver in India cannot sustain.
With the Indian handloom market, estimated at Rs 24,000 crore (4 billion USD), is sustained by around 600,000 weaver cooperatives. GoCoop aims to reach out to 100 clusters over the next three years, eventually supporting 1 million artisans on the platform.
Ciele Athletics has expanded its Elite running collection with a new performance fabric developed to help regulate body temperature during…
Levi's has announced a new collaboration with The Football Association and the England National Football Team ahead of this summer’s…
Arvind Advanced Materials Limited has acquired nearly 61% stake in Dalco-GFT, a US-based manufacturer of needle-punched non-woven specialty fabrics.
Global Fashion Agenda and ReHubs have launched the 2030 Circularity Blueprint to strengthen T2T recycling and support the transition toward…
Accelerating Circularity has introduced Textile-to-Textile Circularity Foundations to improve coordination and implementation in T2T recycling systems.
Claras Materials LLC has announced its launch as a specialised supply chain company focused on post-consumer textile raw materials.