Ganni to partner with Finnish firm Infinited Fiber Company

Danish fashion label, Ganni, has announced a collaboration with Finland-based Infinited Fiber Company, a company that specializes in circular fashion and textile technology. The collaboration allows the fashion house to utilize Infinna, a regenerated textile fiber developed by Infinited Fiber Company, in future garment production.

The unique virgin-quality regenerated textile is made from cellulose-rich textile waste such as abandoned textiles, used cardboard, and rice straw, and is sourced locally in Finland from waste that would otherwise have ended up in landfills or burned. Infinited Fiber Company breaks down the textiles and regenerates fresh textile fibers that can be combined with different fibers garment production.

Global fashion businesses such as outdoor gear company Patagonia and Indonesian viscose powerhouse Sateri employ the Infinna fabric, which contains no microplastics and can be recycled multiple times.

Kirsi Terho, key account director for Infinited Fiber Company said that Ganni is known for its forward-thinking attitude to environmental protection. Their environmental beliefs are in sync, and they’re thrilled to be collaborating with them to add their regenerated Infinna fibre to their portfolio of innovative materials.

Ganni’s collections now contain more than 70% certified organic or recycled materials, and the company has pledged to stop using animal leather by 2023. The business also provides rentals through its platform Ganni Repeat, in-store repairs, and has stated that resale possibilities would be available starting in 2022.

Nicolaj Reffstrup, Ganni’s founder, said that they at Ganni firmly think that textiles are the new plastics and that they must become totally circular in order to thrive in the long run. Infinna is a fantastic addition to their collection, and it moves them closer to crafting more responsible selections. More transformational and innovative solutions like this are needed, which raise the value of textile waste rather than decrease it.

The products have yet to be confirmed, according to Ganni, but are expected to launch in 2022.