Galleria Intima 2016 to leverage opportunities creasted by Make in India initiative

The fifth edition of Galleria Intima is India’s only sourcing trade fair for Intimate Apparel Proffessionals is set to project India as a manufacturing hub for domestic, as well as global intimate wear market. The 2016 show, while bringing the world’s attention to the “Make In India” campaign, will also focus on India as a land of exceptional manufacturing opportunities and technology upgradation.

The event will welcome more than 2,000 visitors from India and abroad, when it opens its doors in New Delhi. Over 1,000 brands from India alone are expected to visit the event. It is also committed to leverage the opportunities created by Make in India initiative.

Intimate Apparel Association of India (IAAI) will be exploring the possibilities of the future. Some of the indicators of the future growth of Indian intimate wear industry include a robust domestic market that has been growing at an annual rate of 15% to 20%. This, according to the association, gives Indian brands a solid ground to build upon.

China, the long-standing indisputable leader of the global textile export market is demonstrating a slowdown in domestic economy, resulting in lower international competitiveness, the association reports.

Top international brands like Victoria’s Secret, Fruit of the Loom, Aerie, Warnaco Group, La Senza, Hanesbrands, and others that dominate the global market have been getting their products made in countries like China following a steep rise in manufacturing costs in Europe and USA. China for years has remained the largest supplier of intimate wear. However, the country’s companies were recently forced to increase their labour costs, making their products less competitive in the international market.

Chinese labour costs are nearly four times higher than in India. Continuous rise is the disposable income of the Indian middle class means that the domestic market for intimate wear will remain robust in the years to come, according to IAAI. This makes India a potential hub for global manufacturing.

Keeping the spotlight on the Make in India campaign, the fifth edition of Galleria Intima will bring together major domestic and international players of the global intimate wear industry. Brand owners, manufacturers of intimate wear, designers, export houses, large format retailers, online retailers and buying houses from all over the world will stand under one roof.

Amit Mehta, General Manager, Shri Ginger Enterprises, a leading manufacturer of knitted fabrics in India said that the fair brings them face to face with their customers and after listening to their needs and demand they find themselves compelled to deliver as per their expectations.

The event offers a platform where domestic and international buyers can observe the newest innovations, most spectacular designs and products that are the result of thorough research and development process. So far the show has received exhibitor participation from countries such as Italy, Turkey, China, Germany, Sri Lanka and Thailand, apart from India.

IAAI, an organization established in 2010 is committed to shore up India’s share in the global intimate wear export market from 4% to 10% by 2025. The organization is guided by the vision to acquire for India a leader’s position in the global intimate wear market by persistently working towards the promotion and development of the industry.

Galleria Intima will take place on the 5th and 6th of August 2016 at New Delhi’s Hotel Crowne Plaza (Rohini).