ForeverSoft towels collection features ultra soft pile yarn specifically engineered to be softer than traditional 100% cotton towels

Standard Textile Corporate VP for product development and sustainability Richard Stewarts aid that, “Hotel linens elevate the guest experience and with the launch of these three new products, our customers receive linens that not only make their guests happy, but also make sense operationally and from a sustainability standpoint.” Recent investments in state-of-the art manufacturing have resulted in Standard Textile Co.’s new domestically made bed and bath hospitality program. The new collection supports domestic growth, smaller carbon footprints and American innovation.

Automation, robotics, State of the art machinery, vision control systems, advanced analytics and the Internet of things all of which are smart technologies have been put into practice to readily control every level of the company’s supply chain.

Superior cost management, unsurpassed durability, and a luxuriously soft hand backed by patented technologies is what Made in USA products were designed to offer hoteliers. Such products also seek to prompt hoteliers to apply sustainable solutions through “Real Green,” an innovative processing, production and performance system developed by Standard Textile.

“Our goal has always been to push the boundaries of what textile manufacturing in the United States can achieve, combining real-time data exchange with advanced automation, robotics and vision controls,” explained Gary Heiman, president and CEO. “Our smart manufacturing investments have allowed us to optimize every level of our manufacturing and logistics process, and to keep production closely connected to our research and development.”

The company debuted it’s Made in USA collection of terry towels and twill sheeting products engineered for hotels and hospitality properties. The company elaborated that Standard Textile, in 2015 launched its Manufacturing 4.0 initiative and invested more than $65 million in its facilities in Thomaston, Ga. and Union, S.C. “to bring new life through advanced manufacturing to American textile production.” There is the new UltraTwill sheets and pillowcases collection in bedding.

Ultra-soft pile yarn specifically engineered to be softer than traditional 100% cotton towels with faster drying is the feature of “ForeverSoft” towels collection. A high-quality towel, “Transitions” terry with the highest pile in the centermost parts of the towel, developed with support from an advanced weaving technology.