Florsheim and Psudo launch sustainable footwear collection

Florsheim and Psudo have unveiled their new seven-piece capsule footwear collection, blending traditional design with sustainability to attract new audiences. The collection boasts strong sustainability credentials, with each pair being machine washable and saving 7.2 single-use plastic bottles from landfills and oceans.

John Florsheim, President and COO of Weyco Group Incorporated, emphasized the collaboration’s importance in engaging with new audiences. “Partnering with Psudo has been a fantastic journey,” he said, highlighting the joy of learning about sustainable footwear technology from a passionate team.

Psudo founder Michel Rich expressed excitement about the partnership with the iconic American heritage brand. He believes the collaboration will be rewarding and inspiring for both brands. The footwear line was produced at the Psudo factory in Los Angeles using U.S.-sourced materials.

Recent Posts

Fiber-to-fiber recycling recovers high-quality textiles

Yiqi Yang has developed a groundbreaking fiber-to-fiber recycling technology that removes dyes, separates blended fibers, and recovers high-quality materials.

3 days ago

DS Smith develops fiber-based packaging for BMW

DS Smith has unveiled a plastic-free packaging solution for BMW's car wheel carriers, replacing traditional materials with recyclable corrugated cardboard.

3 days ago

New research explores bone healing with bacterial bioplastics

A doctoral thesis from the University of Borås, Sweden, presents a novel method for healing large bone defects using bioplastic…

3 days ago

Ambercycle and HSCC to scale circular textile recycling

Ambercycle and Highsun Holding Group have signed a strategic cooperation agreement aimed at advancing textile-to-textile (T2T) closed-loop recycling systems.

4 days ago

PAIGE joins Cotton Lives On recycling program

PAIGE has partnered with the Cotton Lives On programme to launch a recycling campaign, encouraging customers to bring in old…

4 days ago

Toray and Head Sports launch eco-friendly tennis racquet

Toray Industries Inc. from Japan, has partnered with Head Sports GmbH to create the Boom Raw tennis racquet, a product…

4 days ago