Flexfit unveils sustainable Seawool collection

Flexfit, known for its original stretch-fitted caps, is collaborating with the World Surf League (WSL) for the 2024 US Open of Surfing at Huntington Beach Pier. As part of Yupoong’s 50th anniversary, Flexfit will introduce its innovative FLEXFIT SEAWOOL Collection at the official WSL merchandise store.

The FLEXFIT SEAWOOL Collection represents a significant leap in sustainable fashion. Crafted from discarded oyster shells and recycled plastic waste, this new material offers advanced features such as odor control, moisture management, and thermal regulation. These qualities make it ideal for various applications, from fall and winter wear to athletic apparel.

In celebration of its 50-year legacy, Yupoong is also launching its sustainability pledge, ‘Root For Tomorrow,’ with WSL as a key partner. This initiative underscores Flexfit’s commitment to innovative headwear technology, blending comfort and sustainability to reduce environmental impact.

As Yupoong continues to push the boundaries of performance and comfort, its chairman, often referred to as ‘The King of Hats,’ remains at the forefront of the industry. Don’t miss the chance to explore the Flexfit Seawool hat at the WSL Store during the US Open of Surfing!

Recent Posts

India–New Zealand FTA to boost Indian textile exports

The proposed India–New Zealand Free Trade Agreement (FTA) is expected to significantly strengthen Indian exports.

23 hours ago

Gensmo, Fabrique to launch AI-powered styling experience

Artificial intelligence company Gensmo has announced a strategic partnership with Fabrique, a global collective that works with more than 350…

23 hours ago

Claros Technologies, Daikin America announce optimization of PFAS destruction technology

Claros Technologies has announced the completion of a large-scale commercial optimization run of its proprietary UV-photochemical PFAS destruction platform.

23 hours ago

Verretex, Fiberloop to advance recycling of glass-fiber composites

Verretex has entered into a partnership with Fiberloop, a developer recycling machinery, to strengthen circularity in glass-fiber composite applications.

2 days ago

Polartec wins ISPO award 2025 for AirCore technology

Polartec has been awarded an ISPO Award 2025 for Montura’s FW26 apparel featuring Polartec AirCore, the industry’s first truly air-permeable…

2 days ago

Techtextil India 2025 reinforces push for high-value textile exports

The 10th edition of Techtextil India 2025 underscored how industry dialogue and collaboration are strengthening India’s ambition to expand high-value…

2 days ago