Everlane supports regenerative cashmere in Mongolia

Everlane is supporting Good Growth and their Regenerative Cashmere Initiative in Mongolia through its 12th annual Black Friday Fund. The brand is highlighting one of its most valued materials, cashmere. Using Good Cashmere Standard–certified fibers and high-quality recycled cashmere, Everlane continues its commitment to “Clean Luxury. Better for You.”

Unlike fast fashion, which often leads to overgrazing and harms fragile ecosystems, Everlane focuses on responsibly sourced cashmere that protects biodiversity, supports herder communities and secures long-term supply. Cashmere is resource-intensive and requires careful grazing and fiber collection. By using mostly high-quality recycled cashmere, Everlane creates soft, durable and responsibly made products without relying on harmful shortcuts.

“Cashmere is one of our most loved and labor-intensive materials, and its quality relies on healthy grasslands and strong herding communities,” said Everlane CEO Alfred Chang. “By investing in regenerative grazing, we are protecting the source of our cashmere so we can continue offering soft, durable and responsibly made pieces our customers value.”

Everlane’s Black Friday Fund is contributing $50,000 to Good Growth’s Regenerative Cashmere Initiative, which will introduce regenerative grazing practices with local communities and Hustai National Park. The programs will support more than 40 herder families, 8,000 goats and 113,000 acres of grassland. By combining certified fibers with recycled materials, Everlane eases pressure on the land, lowers carbon emissions and maintains premium quality.

“Customers already trust us for our use of recycled cashmere and our commitment to Good Cashmere Standard certified sourcing,” said Katina Boutis, Senior Director of Sustainability & Sourcing at Everlane. “This partnership strengthens our Clean Luxury promise and supports regenerative practices that protect the future of cashmere herding.”