E-commerce drives growth for adidas

Sports group adidas has reported first-half revenues of €11.4 billion, 5% up on the figure for the first half of 2018. Operating profit increased by 13% to reach €1.5 billion.

Commenting on the results, chief executive, Kasper Rorsted, said adidas had achieved double-digit increases in revenues in two areas it had targeted for strategic growth, China and e-commerce.

There was good growth, too, in North America, an increase of 11.7% to reach almost €2.4 billion. This helped compensate for a decline of 1.7% in sales in Europe, which fell to just under €3 billion. Buoyed by China, the figure for Asia-Pacific was just over €4 billion.

Mr Rorsted said the group remains confident about achieving further growth in the second half of 2019.

Courtesy: Sports Textiles

Recent Posts

Avavav, OnceMore launch recycled viscose garments

Avavav has continued its exploration of innovative materials by presenting new garments made with recycled viscose pulp from OnceMore during…

2 days ago

Vegea expands production of GrapeSkin bio-material

Vegea has increased the production capacity of its biobased material, GrapeSkin, as interest grows in alternatives to fossil-based and animal-derived…

2 days ago

Puma, Shincell to develop next-gen NITRO running foam

Puma has announced a partnership with Chinese materials company Shincell to develop the next generation of its NITRO running foam.

2 days ago

Thermore unveils recycled Ecodown Fibers T2T insulation

Thermore, a company in thermal insulation, has introduced Ecodown Fibers T2T. The new free-fibre insulation is produced entirely from recycled…

2 days ago

Eurojersey , Lycra redefine sportswear with utility-focused apparel

Eurojersey, Lycra have collaborated to launch Empowered Play, a new approach to functional apparel where technical performance and comfort come…

2 days ago

Graphene-X introduces first women’s collection with advance fabric technology

Graphene-X has introduced its first women’s clothing collection, expanding its use of graphene-integrated fabrics beyond the men’s and unisex products.

2 days ago