Eastman unveils sustainable fiber solution

Eastman has unveiled Naia On The Move, a high-performance, sustainable fibre engineered for activewear and urban lifestyles. Launched at the Functional Fabric Fair in Portland, this innovative development expands the capabilities of Naia’s cellulosic fibre portfolio, merging comfort, performance, and eco-conscious design.

Crafted using Eastman’s molecular recycling technology, Naia On The Move is composed of 60% sustainably sourced wood pulp and 40% recycled waste materials. Certified by the Global Recycled Standard (GRS) through mass balance, this cellulose acetate staple fibre offers a significantly reduced environmental impact.

Specifically designed for light sports and everyday movement, Naia On The Move provides exceptional next-to-skin comfort, breathability, and rapid moisture-wicking. Third-party tests reveal that the fibre outperforms polyester in both moisture management and odour control, even at lower blend ratios.

“Naia On The Move was born from a clear need in the market for materials that move with the rhythm of people’s lives,” said Chad Doub, Global Segment Leader of Staple Fibres at Eastman. “It merges everyday comfort with technical performance for people constantly on the go.”

Recent Posts

Researchers to make sandy soil more fertile using biopolymers

Researchers are investigating whether microorganisms can help improve desert sand conditions and make them more suitable for agriculture while using…

13 hours ago

Woolchemy, Lenzing create wool-based layer for hygiene products

Woolchemy and Lenzing are collaborating on a new ADL for hygiene products that combines New Zealand wool with wood-based VEOCEL…

13 hours ago

Researchers develop leather alternative from mycelium

Researchers in Finland have developed a leather-like material made from mushroom mycelium, the network of fine fibres that grows beneath…

13 hours ago

UAE, Ellen MacArthur Foundation to promote textile circularity

The UAE has partnered with the Ellen MacArthur Foundation to support the development of policies aimed at making the country’s…

2 days ago

Ester Industries, Loop Industries to produce recycled PET

Ester Industries, Loop Industries have secured a non-binding LOI from an athletic brand to supply up to 15,000 tonnes of…

2 days ago

WTRLSS introduces denim dyeing technology to cut water use

WTRLSS is introducing a new approach to denim manufacturing that could significantly reduce the resources used in dyeing and finishing.

2 days ago