Czechs to join international fashion revolution campaign

Czechs to support ethical fashion likely to join the international Fashion Revolution campaign vai social networks. The goal of the event is to show mass disagreement with the negative consequences of the fast fashion industry, Olga Vrbikova spoke on behalf of the campaign’s organizers in the Czech Republic.

The ethical fashion that culminates on April 24, the anniversary of the collapse of a textile plant in Dhaka, which killed 1,138 people three years ago, organiser Olga Vrbikova said.

Vrbikova said that they only need to take a photo of themselves in clothes put on them inside out, place the snap on social networks, add the brand of the product and ask the producer about the clothes’ origin.”

In spite of the above tragedy and further disasters that occur in some countries due to textile companies’ efforts to reduce their production costs, people in the West continue to buy the low-quality clothes and ignore the conditions in which the fast fashion is made, Vrbikova said.
The campaign promoting transparent fashion industry involve over 70 countries.

Kamila Boudova, the campaign’s chief initiator in the Czech Republic and Slovakia said that the present market focuses on the wish of the client…By showing their interest in the people who produce their clothes, they will make it clear that they are not indifferent to them, and the brand producers will react.

Bangladesh is the world’s second largest clothes exporter after China. Textile industry employs over 40 percent of the local economically active population. But according to experts, almost two third of Bangladeshi textile plants are threatened with collapsing.

The April 2013 tragedy in Bangladesh, where over 2,000 injured people in addition to the casualties were claimed, showed the horrible conditions in which people work in Bangladeshi textile plants.