Coach launches the Forever collection

Coach has announced it will merge the new with the old as a part of its spring 2021 presentation, which is to be held virtually on Sep 22.

The all-new coach’s Forever collection is to feature ready to wear and bags alongside vintage as well as archival pieces. In addition to this, the brand’s Coach forever collection is made from naturally dyed leathers and recycled materials.

Stuart Vevers, creative director of Coach stated that it had been a unique time to reflect on where they had been and where they needed to go. He added that challenging themselves to work in new ways that embraced the best of the past to evolve how they designed for an ever-changing future hit the brief.

The collection will also include reworked pieces from the Fall 2020’s collection as well as items from Vever’s seven-year treasure at the New York-based fashion house.

The brand’s spring collection will also include a love letter to New York which is a variety of pieces crafted by local artisans in support of the fashion community. The New York collection is also expected to feature pieces inspired by the Coach archives.

Along with the scheduled virtual presentation, the Coach Forever campaign will be remotely photographed by Juergen Teller, A German photographer. The campaign will also feature the Coach family which included the ambassador, partners and friends from the brand.

Vevers stated that with the Coach Forever he wanted to commit to creativity and community.

Despite the unpredicted lockdown situation the luxury fashion brand has continued to create an exciting lineup for the season ahead, which includes the fall 2020 campaign with Jennifer Lopez and her family.

The Coach’s spring’21 campaign and virtual presentation are expected to debut on Tuesday, Sep 22.