Canopy x Circulose
Circulose, a material made from 100% discarded textiles, is strengthening its sustainability efforts by joining Canopy’s CanopyStyle and Pack4Good initiatives. This partnership aims to reduce the use of ancient and endangered forests in textile and packaging supply chains, offering brands a circular alternative to virgin materials.
With demand for man-made cellulosic fibers (MMCFs) rising, over 3.4 billion trees are logged each year for textiles and packaging. Protecting forests is one of the most effective strategies to combat climate change and preserve biodiversity. Circulose provides a scalable solution by replacing virgin tree fibers with recycled textile pulp.
“We’re thrilled to welcome Circulose into CanopyStyle and Pack4Good,” says Nicole Rycroft, Canopy’s executive director. “Their commitment to circular alternatives is a vital step in keeping forests intact and reducing carbon emissions.”
Dr. Anna Sammarco, senior director of circular business development at Circulose, adds, “Collaboration is key, but bold action is essential. With Circulose now available globally, we are making a real impact in transforming supply chains and protecting ecosystems.”
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