Social fashion rental platform, By Rotation, is preparing to launch an in-app resale feature in order to broaden its sustainable offerings during a pivotal time in the garment rental industry.
According to Thredup’s global report, the resale market is growing 11 times faster than traditional retail and is expected to be worth $84 billion by 2030, with fast fashion expected to be worth around $40 billion.
With close to 200,000 users, the new feature will launch on January 17th, with the goal of taking the app to the next level and making it the platform for sustainable fashion consumption.
Eshita Kabra-Davies, Founder of By Rotation, said that after receiving significant feedback from their Rotators to offer the option to sell an item (and selling two items myself directly on the app!), they are rewarding all their verified lenders with the ability to sell their pieces that are also available to rent. This is in line with their objective to change the way people shop for clothes for the better. Thanks to their highly informative data, their Rotators have also become very strategic and attentive when it comes to adding new pieces to their wardrobe, and this will continue to aid in those selections!
By Rotation, which launched in 2019, is the UK’s first and only peer-to-peer digital fashion rental app. The program allows users to calculate the number of carbon emissions they will avoid by renting clothes instead of buying them.
The LYCRA Company has joined forces with Qore, a collaboration between Cargill and HELM, to make the world’s first large-scale…
Pakistani denim manufacturer Soorty has partnered with zero-waste designer Decode to create a modern and sustainable version of the jumpsuit…
Puma released its new Re: Suede 2.0 sneaker after a successful trial study which showed that the footwear could be…
A new supply chain rule, endorsed by the European Parliament, is set to enhance labor and environmental standards in the…
Freitag introduces the Mono[P6], a fully circular backpack developed over three years, crafted from a single material, emphasizing simplicity for…
Hellmann’s Canada collaborates with ID.Eight to unveil a special-edition trainer, ‘1352: Refreshed Sneakers,’ made from food waste materials like corn.