Cool is a science. And this is about textile technology, not fashion.
Although clothes make from brrr° yarn may look good, the cool factor is in the company’s Triple Chill Effect, according to a company rep.
The newest news from the Atlanta, Georgia, startup is test data from an independent lab that shows brrr°’s technology can keep people cooler and more comfortable in everyday activities. As The Fonz would say, “Aaaay!”
For readers who don’t get the reference, suffice it to say that brrr° uses patented technology that combines natural minerals, active wicking and rapid drying, according to the company, that instantly and continuously draws heat and moisture away from your body.
Video: Brrr
Ahhh.
The tests, by Intertek Testing Services in Taiwan, showed that brrr°’s nylon and polyester fabrics consistently outperformed a number of comparable products in lab tests that measure something called Qmax (cool to the touch), wicking and dry time.
Courtesy: Forbes
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