Cool is a science. And this is about textile technology, not fashion.
Although clothes make from brrr° yarn may look good, the cool factor is in the company’s Triple Chill Effect, according to a company rep.
The newest news from the Atlanta, Georgia, startup is test data from an independent lab that shows brrr°’s technology can keep people cooler and more comfortable in everyday activities. As The Fonz would say, “Aaaay!”
For readers who don’t get the reference, suffice it to say that brrr° uses patented technology that combines natural minerals, active wicking and rapid drying, according to the company, that instantly and continuously draws heat and moisture away from your body.
Video: Brrr
Ahhh.
The tests, by Intertek Testing Services in Taiwan, showed that brrr°’s nylon and polyester fabrics consistently outperformed a number of comparable products in lab tests that measure something called Qmax (cool to the touch), wicking and dry time.
Courtesy: Forbes
Hyosung will present its latest textile innovations made from renewable and recycled resources at Première Vision Paris, taking place from…
Karl Mayer has expanded its RDJ machine range with the new RDJ 6/2 in E 32 gauge to give manufacturers…
Manchester-based clothing manufacturer WAWWA is investing £120,000 in digital manufacturing technology to improve factory productivity and reduce material waste.
HKRITA has developed an intelligent clothing system that can automatically adjust its thermal insulation according to changes in temperature.
British knitwear manufacturer John Smedley and London-based fashion label Wales Bonner have released their second co-branded collection for Autumn/Winter 2026.
ReFiber has launched a campaign to collect unused clothes from consumers and help address the growing problem of post-consumer textile…