BOSS x HeiQ AeoniQ polo shirts launched by HeiQ

The BOSS x HeiQ AeoniQ polo shirt is made by HeiQ AeoniQ, a cutting-edge cellulosic yarn made from certified wood pulp and boasting performance qualities comparable to those of polyester materials. This ground-breaking seamless garment, created in Europe through a partnership between HUGO BOSS and Swiss inventor HeiQ, is just as revolutionary as its cellulosic fibers. The polo shirt can be purchased online and at the BOSS OPEN pop-up store, allowing fashion and athletic aficionados to choose a more circular, sustainable product without sacrificing quality or performance.

With the recent receipt of the prestigious ISPO AWARD 2023, the first BOSS x HeiQ AeoniQTM polo shirt has raised the bar for more environmentally friendly sports clothing.

People can help prevent microfiber contamination from synthetic fibers in our oceans by purchasing the BOSS x HeiQ AeoniQTM polo shirt. This remarkable outfit demonstrates both a commitment to sustainability and environmental responsibility.

Carlo Centonze, CEO of HeiQ, said: “With the new BOSS x HeiQ AeoniQ™ polo shirt, we offer a game-changing solution that merges innovation, timeless fashion, performance, and environmental consciousness.”