Bestseller’s Jack & Jones launches first SPINNOVA® product to the stores

Danish fashion house, Bestseller has revealed the results of its first collaborative product development with Spinnova, a supplier of sustainable materials.

The product is a pair of men’s trousers for Bestseller’s Jack & Jones brand that is constructed of 60% organic cotton, 20% cotton from the Better Cotton Initiative (BCI), and 20% Spinnova fiber. The trousers are available through the brand’s international online stores.

The collaboration between Spinnova and Bestseller, which was formed in 2020 following an introduction via the Fashion for Good initiative.

By delivering new branded and certified fibers to the market by 2025, the business has set out in its ongoing sustainability strategy, ‘Fashion FWD’.

Elena Osenbrüg, Jack & Jones’ sustainability responsible, said that in Spinnova they found a strong partner to step up. She is thrilled to see the first Jack & Jones product created with Spinnove fiber on the market after visiting Spinnova’s mill in Finland, observing how flawless the fiber production is, and working closely with their buying team to develop a statement piece.

Following the reveal of its first scale factory, which is anticipated to be finished in Finland at the end of the year, Spinnova is also presently starting a commercialization journey.

Within the next 10 to 12 years, the company said it plans to increase its global output of sustainable fiber to one million tonnes yearly.

Recent Posts

HandMadeStone, CleanKore to advance denim production

HandMadeStone and CleanKore have formed a partnership to promote sustainable practices throughout denim manufacturing, from fibre production to final finishing.

2 days ago

ICT Mumbai opens sustainable textile lab with Archroma

ICT, Mumbai, has opened its newly renovated sustainable textile laboratory, upgraded with support from Archroma India Pvt. Ltd. under its…

2 days ago

Kiabi joins Denim Deal to boost circular denim practices in France

Denim Deal, focused on standardizing circular methods in denim production, announced that French retailer Kiabi has joined the group.

2 days ago

UBC scientists create cleaner method to produce rayon fibers

A research team at the UBC has created a cleaner way to make rayon that could reduce chemical use and…

3 days ago

Oritain expands leather traceability for ethical sourcing

Oritain, a global expert in origin verification, has extended its scientific tracing methods to leather, a material often harder to…

3 days ago

Aunde, PreZero to build polyester recycling plant

Aunde has formed a partnership with PreZero to set up a plant that will recycle polyester-based textile waste into new,…

3 days ago