Arvind eyes to double its revenue by 2020 through omni channel strategy

Textile manufacturer Arvind Ltd’s e-commerce division Arvind Internet has launched NNNow.com, its first omni channel fashion strategy that will integrate its physical stores, online platform and warehouses, expects to garner 10-15 percent of its business from online sales in the next three to four years, said Kulin Lalbhai, executive director of the company.

Currently their brand revenue is Rs 3,000 crore and they expect this revenue to grow to $1 billion (Rs 6,700 crore at the current exchange rate) by 2020 The brands business is growing 20 per cent CAGR.

The company also expects to integrate all its 1,200 offline stores across its 35 brands by the middle of this fiscal. They are integrating 100-150 stores every month and by the middle of this fiscal their entire offline stores will be digitized and live. The company will follow a top-down model while integrating stores, covering the top 15 cities first.

NNNow.Com will integrate online and in-store shopping with same-day hyper-local delivery, store pick-ups for online orders, same-day hassle free returns at stores and India-wide inventory access to customers, the company said.

Besides its own brands, NNNow.Com has entered into third-party tie-ups with 15-20 other brands to sell their products on their portal.

Arvind is home to a host of giant international fashion and beauty brands like Gap, Calvin Klein, Gant, Nautica, Aeropostale, US Polo, The Children’s Place and Sephora, among others. Arvind owns or has rights for 35 brands such as Lee, Arrow, Wrangler, US Polo and others.

Arvind is India’s largest integrated textile player and one of the oldest, most respected groups in the Textile Business in India. The company is also one of the largest producers of denim fabrics and supplier to a large number of fashion brands in the world.