Archroma to spotlight high IQ Lasting Color innovations

Global specialty chemicals leader Archroma is set to showcase its latest innovations in sustainable textile solutions at China Interdye 2025. With a focus on durability, color longevity, and eco-conscious performance, Archroma will highlight its High IQ Lasting Color program and PHOBOTEX® durable water-repellent (DWR) range.

“China plays a critical role in textile production, and we’re seeing a strong shift toward high-performance, lower-impact solutions,” said Christine Cai, Vice President of North Asia, Archroma Textile Effects. “At Interdye, we’re proud to present technologies that help brands deliver vibrant, durable garments with a significantly smaller environmental footprint.”

The newly updated High IQ Lasting Color program is designed to keep garments looking fresh and vibrant for longer. Featuring AVITERA SE and NOVACRON dyes, this solution reduces water and energy usage by up to 50%, making it an ideal option for brands looking to cut environmental impact while maintaining vivid, long-lasting color.

Also headlining the showcase is PHOBOTEX®, Archroma’s advanced line of fluorine-free, bio-based DWR finishes. With over a decade of innovation, PHOBOTEX offers durable protection, stain resistance, and breathable comfort, suitable for a wide range of textiles from daily wear to performance apparel.

Backed by renewable raw materials and optimized for mill productivity, PHOBOTEX ensures consistent results and easy application across substrates. Archroma’s presence at China Interdye 2025 reinforces its commitment to supporting the textile industry with responsible, cutting-edge chemistry that meets modern performance and sustainability standards.