Archroma partners with Jeanologia on eco-conscious denim washing

Swiss textile chemicals specialist, Archroma has partnered with denim finishing technology specialist Jeanologia, to launch an eco-advanced alternative to the denim fabric washing process.

Archroma and Jeanologia have teamed together to develop an eco-friendly alternative to the typical denim fabric washing process, which includes, in some circumstances, mercerization, one of the most water-intensive and polluting denim fabric finishing processes.

After weaving, denim cloth may undergo a washing treatment or mercerizing treatment, which involves treating it with caustic soda to make it more lustrous, flat, and less reddish-blue and black in color.

According to Archroma and Jeanologia, traditional techniques of washing or mercerizing the fabric include several, water-intensive washings to restore the cloth’s pH and remove unfixed dyestuff as well as any unwanted deposits or contaminants. Aniline, a chemical classed as a category 2 carcinogen and harmful to aquatic life, is one of the impurities discharged during the washing process.

The new alternative approach from Archroma and Jeanologia combines Archroma’s Pure Indigo Icon dyeing system with Jeanologia’s G2 Dynamic finishing technology, which saves 90% of water and is chemical-free.

According to the two firms, the Archroma/Jeanologia solution allows them to make aniline-free denim and improve the final appearance of the fabric through a chemical-free and practically water-free cleaning alternative treatment. It’s also compatible with other Archroma coloration systems like Indigo Reflection and Pure Undertones.

Jean-Pierre Inchauspe, business director of G2 Dynamic at Jeanologia, said that this association is another step toward replacing traditional, more polluting, and water-consuming processes in the textile industry with new ones that use technology, improving and boosting subsequent production stages up to the finishing of the garment, making them more efficient and allowing companies to be more competitive, increase productivity, and offer a product that is completely sustainable with high quality.

Umberto Devita , business development manager at Archroma’s Competence Center for denim and casual wear and project leader for the new development, said that at Archroma, they strive to develop solutions in line with their principles of ‘The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’s our nature,’ says Umberto Devita, business development manager at Archroma’s Competence Center for denim and casual wear and project leader for the new development. Working with a partner who shares their ideals of developing efficient new processes to deliver all know-how to their clients to maximize value – for denim that looks as nice as the good it provides – was therefore incredibly exciting.

Recent Posts

HKRITA develops temperature intelligent clothing

HKRITA has developed an intelligent clothing system that can automatically adjust its thermal insulation according to changes in temperature.

16 hours ago

John Smedley, Wales Bonner launch knitwear collection

British knitwear manufacturer John Smedley and London-based fashion label Wales Bonner have released their second co-branded collection for Autumn/Winter 2026.

16 hours ago

ReFiber launches nationwide campaign for unused garments in India

ReFiber has launched a campaign to collect unused clothes from consumers and help address the growing problem of post-consumer textile…

16 hours ago

Peak Performance introduces functional activewear collection

Swedish outdoor brand Peak Performance has introduced its new Treeline shell collection, designed for people who enjoy outdoor activities throughout…

2 days ago

Xtep launches shoes with advanced carbon fiber technology

Xtep has launched its new flagship marathon running shoe range, the 160X 8.0 Ultra, featuring a high-end GT1200 carbon sole…

2 days ago

NUS researchers convert carbon fibers into aerogels

Researchers at National University of Singapore have developed a method to transform difficult-to-recycle carbon fibre and epoxy composite waste into…

2 days ago