Apparel brand US Polo after less than five years having entered India has managed to cross Rs 1,000-crore India sales mark in the fiscal ending March 31. US Polo’s fast paced sales puts it in the same league as Zara, which became the biggest apparel brand in India within four years of setting up shop, according to a top executive of the company.
Zara now clocks over Rs 1,000 crore in retail sales here. In comparison, brands such as Louis Phillipe, Van Heusen and Benetton had taken nearly a decade to reach this mark.
J Suresh, managing director of Arvind Retail, which holds licence to sell the brand opened the first US Polo store in India in 2011 and has since added nearly 230 more. They caught the consumer trend with a fashionable but highly affordable brand.
The iconic logo with two polo players on horses helped too. India is possibly fastest growing market by sales and stores addition.
The company plans to open one US Polo store every week over the next few years as part of Arvind’s broader push to grow its retail business.
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