Apparel brand Arvind Fashions is planning to open 50 new stores of its men’s fashion brand Arrow

Other licensed international brands of Arvind besides Arrow include Gant, Nautica, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee, and Geoffrey Beene. The company also has a portfolio of 12 of its own brands.

Arvind has a joint venture with PVH Corp. for the Tommy Hilfiger and Calvin Klein businesses in India and it also runs value retail chain Megamart.

Sumit Dhingra, chief executive officer, heritage brands division, Arvind Fashions, as expressed that, “We will open 50 new stores in tier II and tier III cities this financial year, where the market is growing.” He added that, “We will go through the franchisee model, and only 20 per cent of the stores will be owned by us.” “The company will look to refurbish all its stores over the next three years,” he added.

Opening it’s first refurbished concept store in Mumbai last Monday, the company is also planning to refurbish 40 of its existing 250 Arrow stores in the metro and tier I cities this year, according to Dhingra. It is also looking to refurbish 40 of its existing 250 Arrow stores in the metros and tier I cities.

According to Dhingra each store is about 1,000 sq ft and for redesigning them, the company is spending about Rs 50 lakh per store.

A senior company executive said that Apparel brand Arvind Fashions is planning to open 50 new stores of its men’s fashion brand Arrow in tier II and III cities this financial year.