In the opening show of the upcoming Amazon India Fashion Week AW’17 in association with Maybelline New York, the Fashion Design Council of India (FDCI) and The Handloom School – supported by Good Earth, will acknowledge the anonymous makers who create magic with thread, featuring insightful ensembles from 13 illustrated designers.
FDCI in keeping with its commitment of staying true to the Indian ethos, the first day of the AWFW will be dedicated to the celebrations of indigenous handlooms and textiles,
Taking this further, six shows with 71 style aficionados will translate their vision through heady ensembles on the first day of the fashion spectacle, in an attempt to pay homage to the unsung heroes- the weavers who spin magic.
Followed by a special show dedicated to Indonesian textiles and techniques will mark the partnership with Jakarta Fashion Week (JFW), to enable a cross-cultural exchange of designer talent between the two platforms.
As the day progresses, veteran designer, Madhu Jain along with Krishna Mehta, known for bringing Maheshwari fabrics to the limelight will be celebrating 30 years in the industry as a craft revivalist and textile conservationist.
On the occasion, Sunil Sethi, President, FDCI said that DCI and its designers want to amplify creativity and infuse fresh energy through the medium of textiles and subtle minimalism, which have been a tour de force in the Indian design ideology. Like always, this year too, the event will be multifaceted, as they explore the nuanced processes behind the final refinement.
The day will also witness the ethnic inheritance of Jharkhand, in a never seen before partnership as AIFW’s ‘Partner State’.
Abraham and Thakore will highlight the irregularity of Indian textures, using pure Indian cottons that are either hand woven or hand printed.
Celebrating ten years of Vogue in India, SARI-torial splendour of 55 modern day narratives of traditional Indian drape will take the centre stage with the closing show for the day -‘Vogue presents Sari 24/7’.
The event will be held from March 15-18 at the Jawaharlal Nehru Stadium, Lodhi Road, New Delhi.
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