AGI Denim x Huue
AGI Denim, a denim manufacturer based in Pakistan, has partnered with the sustainable indigo dye startup, Huue. Huue’s technology, Huue Indigo, uses microbial processes to create bio-based indigo, which is a more sustainable way to dye denim and jeans. This sustainable indigo is less polluting and does not contain toxic ingredients found in traditional indigo dye.
Huue’s technology creates a bio-identical match to traditional petrochemical indigo, making it compatible with existing denim industry equipment. AGI Denim plans to bring denim made with this eco-friendlier indigo to market quickly to showcase its sustainability benefits.
Scaling a bio-based product like Huue’s sustainable indigo can be challenging, but the company has worked to ensure its product meets the same performance criteria as traditional indigo, so brands and manufacturers don’t have to make trade-offs in terms of performance when choosing sustainability.
AGI Denim has already used Huue Indigo in its TOMORROWLAND collaboration with Jonathan Cheung, marking the company’s 30th anniversary. This partnership between AGI Denim and Huue offers a promising step toward more sustainable denim production in the fashion industry.
Lycra is expanding its focus on the workwear and protective clothing market to improve comfort, durability and performance in demanding…
BRM will present its latest 3D woven composite technologies along with 3D woven joints, thermal protection systems and other engineered…
Outlast Technologies is exploring sportswear and military applications for its lightweight Aersulate insulation technology following positive initial tests.
Uster has developed a new data-based system to assess mechanically recycled cotton fibres and determine their suitability for different processes…
The Better Cotton Initiative (BCI) has strengthened its collaboration with agricultural technology company Avalo to develop climate-resilient cotton varieties.
Bengaluru has launched its first Circular Textile Lab to reduce the amount of textile waste sent to landfills while promoting…