Aditya Birla fabric unit set Rs 1,000 cr revenue target from its linen business in 2 yrs

Aditya Birla Nuvo unit, Jaya Shree Textile a leading linen fabric maker has set a target to achieve Rs 1,000 crore revenue from its linen, yarn and fabric business in next two years. It also plans to expand the number of exclusive stores to 200 in next three years.

Aditya Birla Group Business Head – Domestic Textiles, Overseas Spinning & Acrylic Fibre Thomas Varghese said that they are aiming to have a revenue of Rs 1,000 crore in next two financial year. The company is also planning to now add stores across the region with a more balanced growth.

Varghese said that Linen Club has become more youth oriented by adding more colours, design and trends and informal fabric.
Moreover, it is also pushing its recently launched range of ready made shirts under the brand name of “Linen Club Studio”, targeting the youths.

They have priced it aspirationally starting from Rs 2,500- Rs 3,000 onwards. Right now it is only available at exclusive brand outlets but soon it would also be sold through multi brand outlets.

About the investment by Linen Club while expanding its network, Varghese said that most of the upcoming stores would be based on the franchise model.

The company has recently opened a new exclusive brand outlet in Bangalore and has plans to add two more stores by the end of this month, taking the total count to 116 by March end.

Currently, company’s revenue stands in the range of Rs 700-750 crore. It has presence mostly in South India, although its stores are located in 90 cities across 17 states.