Abercrombie & Fitch, CeeDee Lamb launch menswear collection

Abercrombie & Fitch has launched a co-designed menswear collection with Dallas Cowboys wide receiver CeeDee Lamb, expanding its multi-year partnership with the NFL team. The 19-piece CeeDee Lamb Edit features outerwear, knitwear, shirts, trousers and neckties, reflecting the athlete’s personal style through a combination of refined silhouettes, selected fabrics and a coordinated colour palette.

Lamb worked directly with the brand’s design team at its global headquarters in Columbus, Ohio, contributing to the collection’s overall direction. Subtle details reference his football career, including his jersey number, 88, embossed on cardigan buttons and represented in Roman numerals through embroidery on the back pocket of the trousers. Lamb said the collection reflects his evolving style, with a focus on refined and timeless pieces.

The collaboration builds on Lamb’s relationship with Abercrombie, which began with the brand’s 2025 campaign announcing its role as the official fashion partner of the NFL and the Dallas Cowboys. He also features in the brand’s current NFL campaign. Abercrombie & Fitch brand president Corey Robinson said working directly with Lamb provided an opportunity to incorporate his personal style into the design process and further develop the partnership.