AAI partners with Parade to strengthen its portfolio

Ariela & Associates International (AAI) is getting bigger by adding an American intimate brand called Parade to its list. Parade will be part of AAI’s group of brands, which already includes famous names like Curvy Couture, Smart&Sexy, and Fruit of the Loom.

This deal makes Parade even stronger and helps it reach more customers in the US and other places. AAI knows a lot about this business, so it’s a good partnership. Parade is known for being inclusive, body positive, and caring about the environment. This matches well with AAI’s portfolio.

This collaboration shows that AAI is determined to strengthen its presence in the intimate apparel industry.

“We admire the extraordinary impact Parade has had in such a short time and are thrilled to bring a brand that shares our values of authenticity, inclusivity, and sustainability to the AAI portfolio,” said Ariela Esquenazi, CEO and president of AAI.

She also added, “Parade’s commitment to inclusive fast fashion which doesn’t compromise on its sustainable mission aligns seamlessly with our core principles and we believe that this union will allow us to create powerful synergies.”