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Search Results for: greenwashing

Federal Trade Commission weighs greenwashing crackdown
The "Green Guides," first released in 1992, were created to assist businesses in making legitimate environmental marketing claims while assisting the general public in differentiating between green
FCA proposes new measures to combat greenwashing
The Financial Conduct Authority (FCA) of the UK is recommending a slew of further regulations, including the use of sustainability labels on retail goods, in an effort to crack down on
CMA is investigating ASOS, Boohoo, and Asda for greenwashing claims
The Competition and Markets Authority (CMA) is investigating ASOS, Boohoo, and Asda for making eco-friendly and sustainable claims about their fashion products. The move is part of the CMA's
New tech platform helps fashion industry tackle greenwashing
A new sustainability-focused tech platform, Impactbytes, has been launched to help companies meet their commitments to recently proposed EU legislation and substantiate their sustainability claims.
Provenance secures $5 million to prevent greenwashing
England-based sustainable marketing tech provider, Provenance, has raised $5 million in funding to combat greenwashing with its transparency technology. The funding will be used to improve the
Regulators to investigate UK fashion greenwashing claims
The Competition and Markets Authority (CMA) has begun an investigation into environmental claims made by UK fashion retailers, as more companies claim to utilize "recycled materials" and to be more
MII's 2022 report reveals next-gen material companies raised US$456.75 mn in 2022
In 2022, next-generation material firms raised at least $456.75 million from 28 publicly reported acquisitions, according to a new study available for free from the Napa, California-based Material
Zero Waste Europe has set criteria to go beyond circularity
Four key criteria have been established by Zero Waste Europe (ZWE), a waste reduction organization, for identifying zero-waste business models in the fashion industry. Fashion brands in Europe
Lenzing to double production capacity of Ecovero
Lenzing, a manufacturer of cellulosic fibers, is commemorating a significant achievement: since the brand's launch in 2017, it has produced more than 300,000 tons of viscose fibers under the Lenzing
Kourtney Kardashian and Boohoo collaborate on a sustainability project
Fast fashion e-tailer, Boohoo, has launched a new relationship and cooperation with reality star Kourtney Kardashian Barker, who will serve as the company's ambassador for sustainability. The two
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