Related Keywords: heritage line of sportswear, high fashion and street fashion, Italian fashion label Fiorucci, luxury brands and streetwear brands, multiple fashion week initiatives
Adidas will launch a new collaboration at London Fashion Week later this month with Korean-American designer Ji Won Choi and celebrate another new collaboration with Italian fashion label Fiorucci at a party. These multiple fashion week initiatives are a natural step up from what the brand did last February, when its sole partnership was with Vfiles: A week-long NYFW activation that saw Adidas debuting a collection with Amsterdam-based designer Danielle Cathari.
