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The National Retail Federation found the average American celebrating the day plans to spend $161.96, up 13 percent from last year’s $143.56 and shattering the record high average of $146.84 set back in 2016. Total spending will hit $20.7 billion, up six percent from last year’s $19.6 billion and breaking the record of $19.7 billion set in 2016.Still, fewer Americans are celebrating Valentine’s Day with only 51 percent planning to do so, down from 55 percent last year and the record of 63 percent back in 2007.
