Related Keywords: acceptance among younger consumers, festivities, fusion clothing, Indian wear, mix of modern and traditional wear, owns ethnic brand Manyavar, preaching what Indians should wear, quietly overtaken global peers, restricted to the older age segment, thrives on Indian cultural celebration, Vedant Fashion
Vedant Fashion, that owns ethnic brand Manyavar and mainly thrives on Indian cultural celebration and festivities has quietly overtaken its global peers without preaching what Indians should wear. Indian wear, initially largely restricted to the older age segment, now finds acceptance among younger consumers, who now sell fusion clothing — a mix of modern and traditional wear — instead of just ethnic, which are reserved for special occasions.
