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Guess joins the Better Cotton Initiative

Related Keywords: an organization that works with cotton farmers, Guess focussed on the company’s first-ever sustainability plan and ‘Denim Water Lifecycle Assessment, Guess has joined The Better Cotton Initiative, Sustainability Report, The Better Cotton Initiative (BCI)

In its FY16-17 Sustainability Report, Guess focussed on the company’s first-ever sustainability plan and ‘Denim Water Lifecycle Assessment’ of its denim category.The company added that it will make public its official goals for sustainable cotton sourcing later this year.By becoming a BCI retailer and brand member, Guess believes that it can commit to a more sustainable future for cotton production by investing in the Initiative which, last year, reached and trained 1.6 million cotton farmers on more sustainable agricultural practices, such as efficient use of inputs like water, pesticides, i

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