Related Keywords: business practices, change their production methods, entered Vietnam, growing and stiff competitio, including Spain’s Mango, motivate domestic firms, series of world famous fashion houses, stay in business, targeting the middle income group, UK’s Oasis and US’s GAP. Swedens Hennes & Mauritz, Vietnamese consumer market, Zara spanish fashion giant
Vietnamese consumer market is growing, and stiff competition could motivate domestic firms to change their production methods and business practices in order to stay in business.Since the early 2000s, a series of world famous fashion houses targeting the middle-income group has entered Vietnam, including Spain’s Mango, UK’s Oasis and US’s GAP. Sweden’s Hennes & Mauritz (H&M) and Spain’s fashion giant Zara are among the latest entrants in the last few months.
