Related Keywords: aggressive and expensive media campaign, boost their share, Lawn is a specialized Pakistani product, lawn market, Lawn remains the most sought summer wear, long and crazy lawn war, major source of top line earnings, textile brands operating in the domestic market
Lawn remains the most sought summer-wear and also a major source of top-line earnings for textile brands operating in the domestic market. With summer just around the corner, a long and crazy lawn war is about to ensue with top brands scrambling to boost their share through an aggressive and expensive media campaign in an estimated Rs50bn lawn market.
