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Rajasthan govt to rope in international designers to promote its handloom products

Related Keywords: absence of direct marketing access, Kota Doria Hadauti Foundation, Kota Doria saris, making efforts to attract fashion designers, new designs in the Kota, Rajasthan government, to value add old fabric art, weavers struggling

Rajasthan government making efforts to attract fashion designers to do value addition to the 300-old fabric art by roping in international designer Bibi Russel to promote the product even after pushing Kota Doria saris as a brand the world over, the weavers continue to struggle in the absence of a direct marketing access, feel handloom experts.

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