Related Keywords: Amazon and Flipkart, coupled with the lack of new marketing avenues, found e-commerce to be new saviour, Kannur known for quality handloom, Kannur handloom weavers, lack of demand for their products, sector facing a crisis, which failed to catch the imagination of the new generation
Kannur is known for quality handloom, which very few people are aware of and has a rich history and tradition. However, the sector has been facing a crisis due to lack of demand for their products which failed to catch the imagination of the new generation coupled with the lack of new marketing avenues.
Kannur handloom weavers to sell their products, including shirts with traditional designs have found e-commerce to be their new saviour as they aim to exploit the reach of giants such as Amazon and Flipkart.
