Related Keywords: affordable fashion label, company owned and franchise, expand reach across all regions, focus on textile brand Vimal, high end fabric, increase capacity of production, increase sales in next three years, increase Vimal exclusive stores, positioning youth oriented, ready-to-wear segment, Reliance Industries Textile Business
Reliance Industries (Textiles Business) through its textile brand Vimal by positioning it as a youth-oriented affordable fashion label will be focusing to bring over 2-fold increase in sales to Rs 1,800 crore in the next three years.
The brand, which is also getting into ready-to-wear segment besides fabrics, is tapping young entrepreneurs and start-up co-founders to endorse the brand to connect with "new age Indian customers.
