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Woolmark and Max Mara develops innovative wool denim

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Max Mara has always used Merino wool for its collection and this season with the Woolmark Company, the global authority on wool have developed an innovative Wool Denim line for it’s Autumn/Winter 2017 collection, celebrating the unique qualities of Australian Merino wool.

Max Mara has expanded beyond the traditional uses of wool, such as fine tailoring, heavy coats and knitwear, to showcase a different approach for the fibre and celebrate its innate versatility.

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