Related Keywords: Bihar state government, Bihar State Khadi Gramudyog Board, christened Santiti, global appeal, heritage fabric more attractive, home spun brand, NIFT Patna, NIFT Patna to play role of consultant, team up to rebrand khadi
The Bihar state government and NIFT-Patna have teamed up to rebrand the indigenous textile Khadi and make the heritage fabric more attractive for youth with a global appeal. As the home-spun brand, popularised by Mahatma Gandhi, somewhat lost its allure in the state, especially among the youth.
