Related Keywords: American lifestyle brand, continues to find ways, denim part of their DNA, enhance the assortment, Hollister, incorporates INVISTAs COOLMAX ALL SEASON technology, introduced for guys and girls, LYCRA fiber, new line of performance jeans, year round comfort and lasting fit
Hollister, an American lifestyle brand where denim is part of their DNA, continues to find ways to enhance the assortment. Recently, a new line of performance jeans has been introduced for guys and girls that incorporates INVISTA’s COOLMAX ALL SEASON technology and LYCRA fiber for year-round comfort and lasting fit.
Their goal with the innovative Coolmax All Season technology is to provide products that fit the needs of their customer’s on-the-go lifestyle, said Kristin Scott, Brand President of Hollister Co.
