Related Keywords: cotton fabric from handloom weavers in Kerala, directorate of handloom and textiles, huge demand for organically grown cotton fabric, launch program to encourage handloom weavers, major shift from conventional products to organic products, organically grown, Sam Itticheriya, switch to organic cotton, textile and handloom segment
The textile and handloom segment of the market was seeing a major shift from conventional products to organic products. Sensing the opportunity, Sam C. Itticheriya, the directorate of handloom and textiles has launched a programme to encourage handloom weavers to switch to organic cotton.
As organic farming will to make a fashion statement in Kerala, where the movement towards agriculture without chemical pesticides and synthetic fertilizers is picking up pace and an aura of irreversibility.
