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A symbol of India's freedom struggle, handloom attire was once regarded as fit only for politicians and villagers. It is now seeing a revival, with demand growing for sustainable and ethical fashion, even as mass-market clothing still dominates malls and pavement stalls.
Arvind Singhal, chief executive of retail consultancy Technopak Advisors said that there's a greater desire among the youth and the middle class, who are frustrated with dirty politics and crooked companies, for something better.
