Adidas will launch a new collaboration at London Fashion Week later this month with Korean-American designer Ji Won Choi and celebrate another new collaboration with Italian fashion label Fiorucci at a party. These multiple fashion week initiatives are a natural step up from what the brand did last February, when its sole partnership was with Vfiles: A week-long NYFW activation that saw Adidas debuting a collection with Amsterdam-based designer Danielle Cathari.

What does the future hold? Likely more eco-friendly awareness as younger generations increase their buying power. The CGS survey showed that Gen Z ranks ethical business/manufacturing as one of the top factors that affect purchasing decisions. Sustainability is on the cusp of being recognized across the apparel market, from luxury goods to fast fashion. Paul Magel is president of the Business Applications and Technology Outsourcing division at CGS. He leads the company’s flagship BlueCherry® Enterprise Suite of solutions for the fashion, apparel and consumer lifestyle products industry.

Softness, smoothness, lightness, more drape - Fine fibers ensure a silky and pleasant feeling on the skin. A clothing of TENCEL™ Lyocell or Modal fibers, produced with Micro technology, is light on the skin and has a flowing drape. It is defined by feel-good properties like silkiness, softness and long lasting suppleness. Softness is one of the determining parameters for well-being. The finer the fibers used in the textiles are, the softer they become. With TENCEL™ Lyocell and Modal fibers with Micro technology, comfort is supported in different products.