Chhatral experiment and Dehgam plans are part of Arvind’s grand strategy to be top B&R company

Related Keywords: Arvind, become largest Brand and Retail company, chairman and MD of Arvind, coming up factory and residential compus, curtain raiser to bigger plan, Sanjay Lalbhai, to garment producer, transform Arvind from textile manufacturer

Mumbai
Chhatral experiment and  Dehgam plans are part of Arvind’s  grand strategy to be
Summary: 
Arvind inspired by China’s giant factory complexes that provide residential accommodation for hundreds of thousands of workers is coming up with a 50-acre factory and residential campus in Dehgam, 50km out of Ahmedabad, which will house 10,000 tribal women. For Sanjay Lalbhai, chairman and managing director of Arvind, the Chhatral experiment is a curtain-raiser to the bigger plan. The new factory will be key to Lalbhai’s efforts to transform Arvind from a textile manufacturer to a garment producer. The company currently produces about 282 million metres of textiles, of which only 5% is converted into garments. But then, for Arvind, which branched out from denim to multiple fabrics and paid a heavy price for that adventure, the future is clear, and it is in apparel.

Arvind inspired by China’s giant factory complexes that provide residential accommodation for hundreds of thousands of workers is coming up with a 50-acre factory and residential campus in Dehgam, 50km out of Ahmedabad, which will house 10,000 tribal women. For Sanjay Lalbhai, chairman and managing director of Arvind, the Chhatral experiment is a curtain-raiser to the bigger plan. The new factory will be key to Lalbhai’s efforts to transform Arvind from a textile manufacturer to a garment producer.

http://www.livemint.com/Companies/ZVJk8prbf42XmOKBnE2MPL/Arvind-hopes-to-weave-success-as-top-brand-retail-company.html
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