EFI Reggiani's new sales will bring productive and sustainable solutions to Russian textile producers like D-TEX Digital Textile Printing, MIRtext  and Sima-Land.

The Reggiani and Mezzera brands, in the EFI's product portfolio, provide a broad range of solutions for textile manufacturing. EFI Reggiani has been present in Russia for a long time and has been serving key customers with digital printers using water-based inks, analogue printers and pre & post-treatment equipment. It has expanded its presence with a local partner 'Nissa Distribution'. 

Customers from all over the world benefit from its highly efficient installations and machinery with optimized productivity, reduced energy and water costs and are also good for the environment. Reggiani's agent partners, technical specialists and service engineers have formed a worldwide network for providing its customers high-quality and effective sales support. They also provide consultations for effective technology use. Nissa Distribution and its subsidiary Nissa Stensart are also promoting and distributing EFI Reggiani's products in Russia since 2018. Their product portfolio includes equipment for preparation, printing and finishing of textiles in the textile market segment. Recently the partnership of Reggiani and Nissa Distribution has made it possible for them to attract three contracts for  EFI Reggiani POWER and EFI Reggiani NEXT digital textile printers.

Russia's first EFI Reggiani NEXT 340 printer is being installed at the largest wholesale textile company in Russia, Sima-Land. The Yekaterinburg-based company offers more than 1 million different products, including decor textiles for the home & office and men's, women's and children's clothing. EFI Reggiani Senior Vice President and General Manager, Adele Genoni expresses their excitement about working with Nissa Distribution and Stensart to grow their presence in the important Russian market with the highest level of support and technical assistance. Reggiani, Nissa Distribution and Nissa Stensart will continue to collaborate to reinforce their joint efforts and promote digital printing solutions in Russia and the CIS.