denim | YnFx

NYDJ launches Shape Sense Denim with Lycra’s FitSense

NYDJ launches Shape Sense Denim with Lycra’s FitSense

Women’s denim brand NYDJ has launched Shape Sense Denim, a collection of three jeans styles featuring targeted shaping at the waist through The Lycra Company’s FitSense technology. The

Naturalls collaboration explores plant-based denim innovation

Naturalls collaboration explores plant-based denim innovation

The Lycra Company, along with AI-driven crop development company Avalo, Pakistani denim mill Neela by Sapphire Fibers Ltd. and Italian textile chemistry company Soko, has developed Naturalls, a

WTRLSS introduces denim dyeing technology to cut water use

WTRLSS introduces denim dyeing technology to cut water use

WTRLSS, a new biotechnology company headquartered in Los Angeles, is introducing a new approach to denim manufacturing that could significantly reduce the resources used in dyeing and

Untuckit launches first men’s denim collection

Untuckit launches first men’s denim collection

Untuckit is entering the competitive denim market with the launch of its first collection of men’s jeans. The brand, which is known for its shirts designed to be worn untucked, is introducing a

Novonesis launches DeniBrite for sustainable denim bleaching

Novonesis launches DeniBrite for sustainable denim bleaching

Novonesis has launched DeniBrite, a new biobleaching platform for denim that brings together its existing enzyme-based bleaching solutions. The platform is designed to help denim formulators and

World Collective partners to launch DPP pilot for denim fabrics

World Collective partners to launch DPP pilot for denim fabrics

World Collective, Denim Deal and Green Story have launched a joint Digital Product Passport (DPP) pilot, which is now available for three denim fabrics. The initiative aims to improve supply chain

Z Supply launches first denim collection

Z Supply launches first denim collection

Z Supply has launched its first denim collection, marking a major step in the California-based women's lifestyle brand's expansion beyond its knitwear roots. The launch reflects the company's

Fendi launches denim collection made with banana fiber

Fendi launches denim collection made with banana fiber

Fendi has introduced a new denim collection that highlights banana fibre as a premium material for luxury fashion. The collection features fabrics developed by Italian textile mill Berto Industria

H&M launches denim with Circ and Tencel’s recycled fiber

H&M launches denim with Circ and Tencel’s recycled fiber

H&M has introduced a new denim collection that demonstrates the growing commercial potential of textile-to-textile recycling technology. The retailer has launched two men's straight regular

Avalo, Advance Denim to scale AI-developed low-impact cotton for denim

Avalo, Advance Denim to scale AI-developed low-impact cotton for denim

Agricultural biotechnology company Avalo has selected Advance Denim as its first mill partner for the denim market across China, Vietnam, and Cambodia. Under a multi-year agreement, Advance Denim