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MANGO, a well-known Spanish fashion brand, has successfully brought its concept to more than 93 countries. This secret of their success is a competitive business model and a strategy of continuous international expansion. 70% of MANGO stores are franchised by selected partners, while 30% are self-owned, with more than 1330 MANGO stores worldwide. Even though the globe has been affected by the financial crisis, MANGO has identified new expansion opportunities, especially in the Chinese market. Given the scope of the new Chinese economic model, MANGO considers that China will become one of their biggest markets in the near future.

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